MapQuest Mobile
Launch Site

CREATED AT: hlk
YEAR: 2013

While some MapQuest loyalists still remain, the brand's service has been long supplanted by more robust offerings from Apple and Google. The relaunch of their mobile navigation app marks their comeback in a realm they once dominated.

By using lifestyle photography and clever copywriting, we brought MapQuest's personality to the forefront. We steered away from feature lists or specs. This app is about adventure. We wanted to empower the user and show the true potential of a MapQuest experience.