Follow a Field

YEAR: 2013

Weed resistance is a big threat for a number of farmers across America. It's important that these farmers progress and adapt to the newest crop technologies to eliminate these weeds. To illustrate that importance we created the "Follow a Field" campaign. It followed three midwestern farmers and their journey throughout a growing season.

I worked closely with our team and talented motion designer Tom Oakerson to develop storyboards and comps for a motion piece that served as a rallying cry within the campaign.