Cotton is one of the toughest crops to grow in the country. Stricken by drought and low-yielding crops, fourth and fifth-generation farmers were looking for answers. Deltapine seed consistently performs in drought conditions and was in the midst of a 5 year study to prove it. This highly technical data was exactly what the farmers were looking for. They just didn't know it yet.
We wanted to tell a story that the farmers could relate to. Give them the data in an easy, digestable format. This way, they could use the data to inform their decisions for their operation moving forward. This was a win-win. Credibility and transparency for Deltapine, wrapped up into a feel-good resource for growers.